Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ignores its image is likely to encounter a variety of problems. “Reputation problems grow like weeds in a garden,” Davis Young wrote in his book Building Your Company’s Good Name.
Some of the warning signs that a business might have an image problem include high the disappearance of major customers, a drop in stock value, and poor relationships with vendors or government officials. If an image problem is left unaddressed, a company might find many of its costs of doing business rising dramatically.
In addition, since the majority of consumers base their purchase decisions at least partly on trust, current and future sales levels are likely to suffer as well.
A company’s front sign is the first communication opportunity a company will have towards its potential customers. It’s the first chance to give the people walking in the street a hint of what they’ll find inside, and make them interested enough to enter the shop.
The external image of a shop is essential in order to transmit at a glance the quality of the good sold or service provided. This is why, looking after the appearance of our shop is so important.
Inviting images and logos can be printed on aluminum composite panels. Among the many advantages of RedBOND composite panels, the possibility of choosing the right size for your shop’s needs is an important one. However, being able to choose the right color to perfectly fit your brand image requirements is also a great benefit provided by RedBOND ’s panels.
The high resistance of the panels to weather and temperature changes will allow your shop to display an amazing image for a long time. RedBOND ’s panels are available in three different thicknesses which in order to adapt to all needs and budgets.
Invest in corporate image… and prepare to boost your company’s sales.